Customer Experience Management:

This new benchmark report from Ventana Research confirms that businesses are only beginning to advance toward managing the customer experience across the broad set of customer interactions that occur every day. Learn the key steps required to improve the customer experience, including:

• Primary sources of agent and customer frustration
• The role of the agent desktop
• How to measure customer satisfaction
• The value of a single view of a customer and how to achieve it

Ventana Research is the leading Performance Management research and advisory services firm.
By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively.